Scaling Online E-commerce

Project Scope


  • To provide a comprehensive solution for a leading global manufacturer of windows and doors, facilitating seamless commerce for a diverse customer base

  • Development of a user-friendly web portal to enhance the purchasing experience across distribution channels


Business Challenges


  • Flexibility in Design: Designing a framework to accommodate diverse business requirements and operational needs

  • Scalability: Ensuring scalability to cater to a global customer base, including primary, secondary, and tertiary customers

  • Technology Specification: Developing the solution using Drupal as per the client’s specifications


ARi’s Solutions


  • Strategic Planning: Conducted three design sprints to align with business objectives for the fiscal year and outlined a Minimum Viable Product (MVP) framework

  • Website Development: Designed and developed an E-commerce website tailored to serve both B2B2C and B2B customers

  • User Testing: Conducted user testing of the MVP to refine and optimize the solution for enhanced usability


ARi’s Value Proposition


  • Digital Transformation: Facilitated the transition of the client’s distribution channel to an online platform, enabling a broader audience to reach and market penetration

  • Cost Reduction: Encouraged direct engagement of secondary and tertiary customers with the customer portal, thereby reducing commission costs and increasing customer profitability

  • Enhanced User Experience: Improved the overall user experience on the new in-house platform, surpassing the capabilities in comparison to the previous third-party platform


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